If there is one massage school in California from which massage schools around the country should take lessons about PR it is the National Holistic Institute in Emeryville, CA. Once again, the school has garnered some pretty good press lately with a lengthy article in the Oakland Tribune. The piece discusses the increased demand for massage therapists, even in a down economy, and the impressive expansion project currently underway at NHI to accommodate the surge in enrollment.

The article contained encouraging news for all massage schools and aspiring massage therapists. Even as unemployment rates move higher, employment of massage therapists is on a healthy upward trend making a massage career an attractive career option. National Holistic Institute announced that its 2008 placement rate was 87% and expects similar strong results this year. Apparently, more and more people are becoming converts to massage therapy as the benefits become more well known and appreciated. These are stressful times and a professional massage offers relief from the physical and mental strains of daily living. In addition, there is a growing acceptance of massage by the mainstream medical community and medical massage is a growing sector among the various massage disciplines.

This is the second blog post about NHI that we’ve presented. The first was about the free massages offered by the school to police officers and firefighters after the murder of four police officers in Oakland earlier this year. National Holistic Institute does a lot of things right and the growth the massage school is experiencing is one of the rewards.