I have been following the progress of Massage Envy, the national franchise chain of massage therapy clinics. I think that the success of Massage Envy is a good barometer of the level of acceptance now enjoyed by massage therapy as a mainstream approach to overall wellness.
Recently, Massage Envy introduced a program of discounts to active military personnel. This is an excellent PR move by the company with the pretty much universal support for members of our armed forces. It presents an image of the company as generous and patriotic. From a marketing perspective, it is also a good means of generating new business and establishing a presence within a community that is close knit and can share information about a positive experience readily within its ranks.
Although this blog focuses primarily on news and information that will benefit prospective students of massage schools, I think that it is important to stay connected with the industry in general as new and emerging trends alter the way that massage is perceived and received by the public. Massage Envy apparently wishes to be the McDonald’s of massage and that certainly raises the awareness of the benefits of massage therapy. That is a good thing for massage school students and recent grads.
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