Does a Massage Therapist Need a Website?

Massage Therapist Need a Website

One of the reasons many students choose to become a massage therapist is because of the hands-on, personalized nature of the work. In today’s technology age, it’s easy to find a job where the entire day is spent staring at a computer, sitting in a cubicle, or otherwise remaining disconnected from face-to-face interaction. As a massage therapist, you can avoid all this and make a real and lasting connection to your clients.

However, that doesn’t mean technology should be avoided in all its forms. No matter how much you turn to holistic health and alternative care, the Internet remains the primary way people access information. This includes your business and services as a massage provider.

What’s in a Website?

There are many different kinds of websites out there, which range from basic templates to more advanced designs complete with branding, picture galleries, and even a store where your clients can purchase products from you. How advanced you go is entirely up to you—some massage therapists prefer a minimalist approach, while others want to push the marketing agenda.

Some of the key factors to consider when designing your site include:

  • Cost—If you can build your website yourself, go for it. However, most people lack the skills to get a professional looking website up and running. You can hire someone to do this for you, but make sure you weigh the long-term costs. You’ll also want to ensure that you can make changes to your website, as needed, without paying each time it needs to be done.
  • Blog—You may want to keep a massage blog to help boost your website ranking or to draw in potential clients. Remember, though, that a good blog requires regular maintenance and updates, which can be time-consuming if it’s not something you’re passionate about.
  • Email Lists—Legally, you can’t send out email newsletters or other updates unless people sign up for them. And even then, you have to give them an easy unsubscribe button on the site. If you want to manage an email list (for sending out newsletters, discounts, coupons, and other updates), you can really enhance your marketing platform, but your website needs to be built for it.
  • Online Booking—For an even greater online experience, you can allow clients to book their appointments online. You can also offer a contact form or even an online “store” for purchasing services or goods. Anything that is interactive like this will require a more detailed website.

Determine in advance what your goals are and how your website will help make those goals happen. You’ll also want to ensure that your massage therapy website is mobile-friendly, since many people today are accessing sites on their smartphones.



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