Marketing Your Massage Therapy Business

Marketing Massage Business

After graduating from an accredited massage therapy school, many professionals go on to work in spas, healthcare centers, nursing homes, sports training facilities, cruise lines, and hotels. There are many different types of massage jobs available in both large and small cities, and finding a good one could set you up for a great, life-long career.

However, one reason many massage therapists get into the profession in the first place is to build a small business in which they get to call the shots. Seeing your own clients, setting your own hours, and specializing in whatever type of massage you do best is a great way to build a career and still enjoy the independence of owning your own business.

However, in addition to things like business accounting and small business ownership, this means you’ll have to advertise for your massage therapy practice. You can rely on word-of-mouth and family members or friends for a little while, but the chances of you building a successful business isn’t likely unless you spend some time on marketing.

Small Business Marketing

One way to market yourself as a massage professional is to hire someone to do it for you. Small business marketers do exist, and they may be able to drum up all the business you need – for a price. Although any type marketing you do is going to require a financial investment, hiring outside help is one of the more expensive options.

Build an online presence. Your massage business should have a website. Even if it’s not highly polished, it’s a good idea to have a place clients can go to confirm your company’s existence and your qualifications as a licensed massage therapist. Building a better, more professional website should be part of your long-term plan, as well.

Make a business plan. Even if you’re just one person with a massage table and willingness to travel, you are still a business owner. This means you need to take the time to lay out your business plan, beginning with your short-term and long-term goals as well as the assets you need to get you there. A good business plan is updated at least every year.

Offer client incentives. Even if your current client list is just family members and friends, you can encourage them to spread the word. Offer discounts or massage gift certificates if they refer another client. Provide package deals when they pay in advance or discounts for longer services. You might even offer discounts on massage products you are licensed to sell.

Tap into social media. Facebook, Twitter, LinkedIn, and many other online sites provide a low-cost way to advertise your business and spread the word about what you can do. You can use many of the same discounts and incentives above to increase your exposure.

Rely on traditional advertising. Never underestimate the power of a flyer tacked up at your local health food store or an advertisement placed in a local magazine. Designing a good flyer (complete with client testimonials or coupons) can help in this step.

Give something away for free. To drum up new business, you might want to offer free 15-minute massages at a public location (make sure you have permission first) or by having an open house for all the other businesses in your area. Stopping by a business at lunchtime to offer free foot massages can also help (again, make sure you have permission).

For massage therapists, one of the most difficult first steps is to get your clients comfortable with you. By offering free services and building a repertoire with that client, you’re more likely to get repeat, and paid, business.

Connect with other professionals. Acupuncturists, physical therapists, occupational therapists, herbalists, chiropractors, psychologists, and even physicians are often willing to make referrals, provided your credentials and materials are up-to-date. Be sure and offer return services by referring your clients to them, too.

The number of things you can do to market your massage business are many. This is one area in which creativity and dedication will go a long way in helping you succeed. No business venture is easy, and for massage therapists, massage skills are only part of the equation.

Remember, though, that all businesses take time to grow, and it may take months or even years before you reach the level you’ve been aiming for.

 

 

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