Seasonal Massages

seasonal massage work

Most people will agree that there is no “bad” time to get a massage. This most exalted of all the pampered treatments is something that most people are only too glad to participate in, whether they’re looking for a traditional Swedish massage or want something a little unusual in the shape of deep, body-altering structural integration.

However, one way to maximize the massage experience (and for massage therapists to market themselves to increase business) is to tailor massages for the seasons.

For example, few people will be able to resist the temptation of a hot stone massage in the coldest winter months. At the same time, a foot massage with cooling and healing peppermint oils might make a great summertime treat, especially when those toes are bared almost every day.

Fall/Winter Massages:

  • Hot Stone Massage – The heat from the stones can work any time during the year, but the appeal during winter months is likely to be greater.
  • Aromatherapy – In this case, it’s best to use warmer, muskier scents.
  • Swedish Massage – By incorporating healing oils for winter skin, you can tailor the Swedish massage specifically for the colder months.
  • LomiLomi Massage – This traditional “Hawaiian” massage is a great alternative for those who might not be able to travel to a tropical location to get rid of the winter blahs.

Summer/Spring Massages:

  • Reflexology – By focusing on the feet, you can provide relief from many of the summer activities that occur during the warmer months, and it’s easy to incorporate healing oils.
  • Aromatherapy – In the warmer months, you’ll want to use crisp, light scents.
  • Deep Tissue or Sports Massage – Again, the summer months tend to be more active ones (unless, of course, you’re working at a ski lodge). Offering sports recovery can really boost your business.
  • Thai Massage – Thai massage is considered a very energizing massage that provides great stretching and elongations to the body. This can be a big sell for those months when bikinis and shorts come into play.

As long as you market your services the right way, placing advertisements or offering specials on the “seasonal” massages in your repertoire, you should be able to increase your business and discover new long-term clients who enjoy a little variety in their regular massage therapies.

 

 

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